Ghazali Ridzwan | Web Consultant | BLOG

As start-up pitches go, “Never run out of toilet paper” isn’t the most compelling I’ve heard. But the new online packaged goods store Alice , which is behind that scintilatting come-on, isn’t quite the loser Pets.com clone I thought it was at first. While Alice appears to the end use to be a reseller much like Drugstore.com or Diapers.com (I’m a Diapers.com customer, it’s great), it’s actually built on a fundamentally different business model.

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The new online toilet paper business: Alice.com

Kevin Marks, formerly of Google. (Credit: Kevin Marks) Google’s Kevin Marks, one of the most public faces of the company’s work on social-networking technology, has decided to leave Google. Marks informed the world of his news Monday morning in a blog post, later telling Techcrunch , “I am due for a small company phase.” He was one of the primary voices evangelizing Google’s work on technologies such as OpenSocial and a promoter of several open standards related to social networking, such as OpenAuth and OpenID

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Google social-tech evangelist leaving company

Here at CNET, we’ve been busy covering the latest big new products in search, notably Microsoft Bing and Google Squared , but there are also up-and-comer search companies doing really interesting work.

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Two cool search start-ups: Wowd and Yebol

Warning: This is not its actual size. (Credit: RIM/BlackBerry) It’s only been about a month and a half since RIM released the last update to Facebook for Blackberry (and then a fix to that update just after that), and BlackBerry’s maker has already come out with a more streamlined version of the popular social networking app it codeveloped with Facebook’s help. Facebook for BlackBerry 1.6 folds its status feed content, originally in its own screen, right onto the home page.

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A more streamlined Facebook for BlackBerry

People are searching with Microsoft's Bing, but perhaps not as much as one company thinks. (Credit: Screenshot by Ina Fried/CNET) Ah, statistics

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Bing off to solid start, but not that good

Mozilla is close to releasing of its near-final version of Firefox 3.5, but the updated browser wasn’t quite ready in time for a planned day of widespread testing. Earlier this month, Mozilla set Friday to be Firefox 3.5 RC1 Test Day . But RC1, the first release candidate designed to be more stable than the earlier Firefox beta versions, wasn’t finished for the occasion.

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Mozilla testing near-final Firefox 3.5

Tag parser: Error processing tag ’slideshow’. java.lang.NullPointerException

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Booksfree spells relief for audiobook addicts

Track and update all your social networks under Zensify's single roof “All your networks are belong to us.” That could be the tagline for Zensify , a new iPhone app that lets you view, update, and share content from multiple social networks. In other words, Zensify aims to take the place of standalone apps for the likes of Facebook, Twitter, and Flickr–or at least to save you the time of bopping from one to another just to read and post updates.

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Zensify for iPhone aggregates your social networks

Blurring the line between computer and TV just a tad more, video-streaming site Hulu puts its content front and center with a new desktop app for Windows and Mac . Introduced via Hulu’s new Labs testing bed , Hulu Desktop is one of four new apps in Labs.

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Hulu Labs debuts with desktop app

If you’ve casually been using Wolfram Alpha , but don’t want to give up your Google addiction reliance, there’s hope for you yet. A new Firefox extension lets you keep using Google, while showing Wolfram Alpha results on the side of the page

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Firefox add-on puts Wolfram Alpha in your Google